Is ABM a MUST in your Marketing Mix?

In this LinkedIn Live, Found&Chosen CEO Emma Monro and Raycheal Proctor, Founder of Unlimited Mixed Marketing discussed "Is ABM a must for your marketing mix?" Raycheal has a strong background achieving profitable results through multiple marketing channels like paid search, email marketing, SEO, ABM, and social media.

Key Takeaways:

• Raycheal believes in a mixed marketing approach, where all marketing efforts work together to create an effective marketing mix.
• Emma discusses ABM which applies a marketing mix to a target account list through an ABM framework.
• Mixed marketing funneled through ABM complements each other and helps companies prioritize profitable accounts.
• ABM is not a must-have for every company, but it is essential for companies with a high-value product or service aimed at a specific market.
• Found&Chosen has partnered with Unlimited Mixed Marketing to deliver ABM Programs as part of an integrated marketing mix.

Raycheal believes that all marketing efforts need to work together and complement each other to create an effective marketing mix. This approach, also known as mixed marketing, is a modeling approach where each channel or element is connected to each other to work together in campaigns. Raycheal stresses that it's essential to create a marketing mix that's complimentary and works together.

Emma discusses the concept of Account-Based Marketing (ABM), which takes a marketing mix and applies it to a target account list through an ABM framework. Essentially, it takes everything that you're doing from a marketing mix perspective and then applies it through an ABM framework. 

In terms of how mixed marketing funneled through ABM interacts, Raycheal and Emma share that it  complements each other. The ABM framework is designed to help companies prioritize the accounts that are most likely to become profitable and worth the investment. With mixed marketing, you're able to create a variety of marketing campaigns that work together to reach those accounts effectively.

Raycheal and Emma discuss that ABM is not necessarily a must-have for every company, but it's essential for companies that have a high-value product or service that's aimed at a specific market. ABM can be especially effective for B2B companies that rely on building relationships with key decision-makers. ABM can help these companies build personalized relationships with prospects and better understand their needs and challenges.

Found&Chosen is happy to welcome Raycheal and Unlimited Mixed Marketing as a partner to be able to deliver ABM Programs to her clients, as a part of an integrated marketing mix.  

You can connect with Raycheal here.

Catch Emma Monro on Linkedin live for more exciting discussions and guests!