Everyone Contributes to the Growth of your Company

Good morning. Quick one—but an important one.

Your go-to-market strategy?
It’s not owned by marketing.
It’s not owned by sales.
And it’s definitely not owned by a slide in your GTM deck.

Go-to-market is everyone.

It’s Your Customer Success Team

They’re on the front lines.
They hear the objections.
They handle the friction.
And when they deliver consistently, they earn the right to upsell, cross-sell, and advocate.

That’s go-to-market.

It’s Your Executive Team

Every time your execs post on LinkedIn, work their network, or jump on a call to support a deal—they’re in market.
They’re shaping perception.
They’re opening doors.

That’s go-to-market.

It’s Your Product Team

When product listens to feedback, ships the right features, communicates clearly, and closes the loop on what’s working and what’s not?
That’s more than velocity. That’s alignment.

And yep—that’s go-to-market too.

This Isn’t New. But We Forget.

In high-growth chaos, it’s easy to silo.
It’s easy to over-index on marketing or sales and forget the rest.
But if your go-to-market motion only lives in pipeline meetings or performance dashboards?

You’re missing the point.

Growth is a team sport.
And everyone—every single person in the company—either accelerates it or slows it down.

So take five minutes today. And every day going forward.
Remind your teams.
Reframe the message.

Everyone contributes. Everyone matters. Everyone is go-to-market.

Need help getting every team rowing in the same direction? That’s where we come in. At Found&Chosen, we help companies build go-to-market motions that actually reflect how B2B really works.

Let’s chat.