Improving your Salesforce architecture is essential to fully leverage AI in your GTM strategies

Let’s talk about the backbone of your revenue engine: Salesforce.
And let’s ask the question too many leaders aren’t asking:
What’s the actual purpose of your Salesforce architecture?

Because if the answer is, “Well, it’s just how we track deals,”
—or worse—
“It’s a patchwork of whatever tools we added along the way,”

You’ve got a problem.

Here’s the Reality

We see it every day.

• Salesforce instances with duct-taped integrations
  
• Critical fields missing or misused
  
• Hundreds of sync errors sitting quietly behind the scenes
  
• A “core system” that no one actually trusts
  

All while leadership continues to point to Salesforce as the single source of truth.

If your architecture isn’t clean, usable, and scalable, then what you’ve built isn’t a system.
It’s a bottleneck.

Why This Matters Now

Look ahead 24–36 months.

• The workforce is shifting.
  
• AI tools are evolving fast.
  
• Automation will be table stakes.
  

Your Salesforce setup needs to do more than just store contacts and track stages.
It needs to be integratable.
It needs to be future-proof.
It needs to be the clean, usable center of your go-to-market motion.

Because if it’s not—AI won’t save you.
It’ll compound the chaos.

What You Can Do Today

• Audit your architecture. Are you building intentionally, or just reacting?
  
• Clean up your integrations. Remove what’s broken. Fix what’s worth fixing.
  
• Design for usability. If your teams aren’t using it, it’s already failing.
  
• Plan for scale. Build a system that supports growth, not one that breaks under it.
  

Salesforce shouldn’t be a graveyard of tools and disconnected data.
It should be the foundation for how your business operates.

And if it’s not? It’s time to fix it.

At Found&Chosen, we work with companies who treat their data architecture like the strategic asset it is. If your tech stack isn’t serving your business, let’s talk.