4 Essential Reports to Supercharge Your GTM Strategy

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 In today’s fast-paced B2B environment, staying ahead of stakeholder communication is crucial. To make this happen, data-driven reporting is your best friend. These four key reports will not only help you stay in tune with your accounts but also ensure your sales and marketing teams are aligned for success.

At Found&Chosen, we believe in helping B2B leaders execute their Go-To-Market (GTM) strategies with precision. That’s why we’re excited to share these four essential reports that can transform how you approach account-based marketing (ABM) and Nearbound strategies. Even better? We’re giving them away .

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Let’s break them down.

1. The Monday Engaged Accounts Report

Kick off your week with clarity by using the Monday Engaged Accounts Report. This report offers a comprehensive look at which accounts are actively engaging with your brand. Think of it as your engagement pulse check—you’re tracking interactions such as content downloads, webinar attendance, and direct engagements with your sales team.

Why It Matters:

By monitoring this engagement, you can prioritize the right accounts. For instance, if you notice a surge in activity from a particular account, it’s time to act. Your sales team can jump on these opportunities with personalized, timely follow-ups that turn interest into action. This proactive approach keeps you from waiting for deals to go cold.

Key Insight: Tracking engagement means you’re reacting to account behavior in real time, leaning into those that are already primed and ready. This is the heartbeat of Nearbound—you’re leveraging signals from engaged accounts to push deals forward.

2. The Friday Watch What Happens Live Report

As the week wraps up, the Friday Watch What Happens Live Report is your go-to for giving stakeholders visibility into what's actually live, performing and underperforming. 

Why It Matters:

This report provides a quick snapshot of your week’s GTM performance, preventing stakeholders from feeling lost and ensuring that sales and marketing are aligned on performance as you head into the weekend.

Quick Tip: Highlight your programmatic wins and losses for the week and include any critical internal notes in this report, so your team hits the ground running the following week.

3. The Monthly Media Report

Next up is the Monthly Media Report, a deep dive into your brand’s media presence and impact. This report goes beyond tracking numbers—it looks at influence. You need to know where your content is resonating, who is amplifying your message, and which partners or media outlets are driving attention to your brand.

Why It Matters:

This report gives you a broad view of how your ABM and Nearbound strategies are performing in the market. It’s crucial for understanding how well your message is spreading and whether your Marketing Qualified Accounts (MQAs) and partners are promoting your content to the right audiences.

Key Insight: Use this report to shape future content strategies and campaign decisions. It’s not just about what’s working now—it’s about ensuring your brand is visible in the right spaces moving forward.

4. The Quarterly Opportunity Deep Dive Report

Last but certainly not least is the Quarterly Opportunity Deep Dive Report. This report goes beyond the surface, diving deep into your pipeline to track what’s moving, what’s stalled, and which opportunities have potential for expansion or upselling.

Why It Matters:

Quarterly deep dives provide valuable long-term insights that you simply can’t get from week-to-week or month-to-month reporting. They allow you to spot patterns, evaluate the effectiveness of your ABM strategies, and dig into specific account behaviors that show growth potential. It’s a critical tool for optimizing your pipeline and making data-driven decisions that will drive revenue.

Key Insight: This report helps you track pipeline success over time and identify the accounts with the most potential for expansion. It’s the key to unlocking growth within existing opportunities.

Final Thoughts: These Reports Are Your Roadmap to Success

These four reports—Monday Engaged Accounts, Friday Watch What Happens Live, Monthly Media, and Quarterly Opportunity Deep Dive—aren’t just check-ins. They’re your roadmap to smarter, faster execution. Without them, you could be missing out on critical insights that make the difference between meeting your targets and falling short.

Ready to start leveraging these reports for your GTM strategy? Head to ABM Reporting Bundle and download them today to integrate into your workflow.